Streaming music listening is becoming increasingly popular worldwide, but data shows that its adoption varies significantly by region. At StatsRadio, we studied 1,000 respondents in Quebec in 2022 to better understand streaming music listening habits in that region. The results showed that 13% of respondents regularly listen to streaming services such as Spotify and Apple Music weekly.
However, when we compared the results between major cities like Montreal, Quebec City, Longueuil, Levis and Sherbrooke and the regions of Quebec, it became clear that music streaming is a big city affair. The study revealed that 26.7% of respondents in large cities listen to streaming music weekly, compared to only 9.9% in the regions.
Another interesting fact from our study is that listening to streaming music is predominantly female. Indeed, the results show that 70.3% of female streamers are women, while only 29.7% are men.
These results can be attributed to several factors. First, large cities tend to have greater accessibility to streaming services due to their faster Internet connectivity and more advanced technological infrastructure. In addition, large cities tend to have a younger population, which is more likely to adopt new technologies such as music streaming.
In conclusion, our study shows that music streaming is more common in large cities in Quebec, especially among women.
StatsRadio plans to conduct a similar study in English Canada in 2023.
Louis-Philippe Sutton and ChatGPT co-wrote this text.