Numeris introduces Radio Local+, a new hybrid approach to local radio audience measurement in Canada
August 2026
Numeris has announced the launch of Radio Local+, a new hybrid audience measurement approach for local radio markets across Canada.
The new model combines people-based listening behaviours with census-level streaming data and advanced modelling to provide a more representative view of radio consumption across broadcast and digital listening.
As stated by Numeris, the new hybrid model was developed in partnership with StatsRadio.
Radio Local+ will become the official currency for local radio measurement in Canada, with its first release scheduled for December 2026.
For StatsRadio, this announcement represents an important milestone in the evolution of hybrid radio audience measurement and reflects the industry's growing need for measurement approaches that bring together multiple data sources.
We are proud to contribute our expertise in hybrid audience measurement to this evolution of radio measurement in Canada.